360° Animation
Bring your product to life.

Interactive product experiences in photorealistic quality

How close can your customers get? As close as possible! We create 360° product views that combine technical precision with aesthetic brilliance. Based on your CAD data or 3D models we build from scratch, we produce fluid sequences that integrate seamlessly into your shop. Thanks to state-of-the-art rendering technology and AI-powered optimization, we ensure that light reflections and material textures look so realistic, your customers will want to reach out and touch the screen.

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Perfect light from every angle

In traditional photography, products often cast unsightly shadows as they rotate. We build digital 360° lighting setups that perfectly illuminate your product from every single angle.

Digital Workflow

No logistics, no material procurement, no location booking – all the typical time and cost factors of classic photo shoots are completely eliminated with product rendering. With us, everything is digital: data exchange, feedback, and revisions happen easily online. Your advantage: lower costs, faster results, and maximum creative freedom.

Flexibility for your marketing

Whether you need a single render or a full-scale production run for your product configurator, 3D rendering gives your marketing the competitive edge it needs. You’ll have high-impact visuals ready well before your product launch, helping you win over both potential customers and investors. With flexible, easily adjustable renderings, you can hit the ground running in sales and marketing and significantly accelerate your time to market.

Zukunftsrender
Available worldwide

360° animation builds trust and reduces returns

Want to break through the "touch-and-feel" barrier of e-commerce without the logistical headache of shipping physical samples? We have the solution. 360° animations give your customers the control and confidence they need to make a purchase decision. This drastically reduces returns and takes the pressure off your logistics.

100
%

years of experience

360
°

customers

24/7

projects

Our 360° production process

• CAD Import & Model Setup: We import your CAD data, clean up the geometry, define the precise axis of rotation, and apply photorealistic materials.

• 360° Lighting: We create an HDRI lighting setup that ensures there are no overexposed or overly dark areas throughout the entire 360° rotation.

• Frame Rendering: We render the required number of frames at your desired resolution—automated and error-free.

• Output & Web-Ready Delivery: We provide you with fully labeled, web-optimized image sequences (JPEG, PNG, WebP).

➡️ Get a custom quote for your 360° animation today

Marlon Steinhage - Gründer colourweekly
8+
years of experience
50+
Serves customers
1400+
Visualized projects
Marlon Steinhage | Founder of colourweekly
Services

Many benefits of product rendering

E-commerce & online shops

Customers want to get a feel for products. A static front and back view is often not enough. A 360° view simulates the tactile experience of a physical store because the user takes control.

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Mechanical engineering & technical assemblies

Where are the connections located? What does the back of the unit look like? For engineers and B2B buyers, a 360° view answers technical questions instantly.

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Product launches & digital showrooms

Is your product new, innovative, and ready to be celebrated on a landing page or at a trade show? A smooth, high-resolution 360° animation that tracks as the user scrolls (scroll animation) is the ultimate eye-catcher for any launch.

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Seamless PIM and shop integration

We don't provide complicated, proprietary formats, but rather extremely lean, web-optimized image sequences that can be integrated immediately via standard plugins in Shopify, Shopware, WooCommerce, or TYPO3.

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FAQ

Do 360° animations slow down my online shop's loading time?

No, we optimize individual images using modern compression techniques (such as WebP) specifically for web applications. Your shop loads data efficiently in the background, allowing your customers to interact immediately without any annoying lag. This ensures a smooth experience, even on mobile networks.

How many frames are optimal for a smooth 360° view?

For a standard, smooth rotation on the web, we typically recommend 36 frames (one image every 10 degrees) or 72 frames (every 5 degrees). In practice, 36 images offer the best balance between crisp image quality and extremely fast loading times. If required, we can also render highly complex spherical views with significantly more frames.

Do I need a special plugin for integration with Shopify or Shopware?

Modern e-commerce systems typically support sequentially numbered image sequences natively or via free standard extensions. You simply need to upload the product cutout series we provide, and the system will automatically generate the player.

Can I add AI product images to the view later on?

The foundation of a 360° animation is a precisely lit 3D model, which is perfectly suited for our hybrid AI workflow. We can extract any perspective from the rotation and use AI to place it into photorealistic environments. It is the perfect way to kill two birds with one stone.

Can the 360-degree models also be used on marketplaces like Amazon?

Yes, major marketplaces like Amazon allow verified sellers to upload interactive 360° content to boost conversion rates. We provide you with data that adheres exactly to the strict format and naming requirements of each platform, so you can go live immediately.

How much does an interactive 360-degree product view cost?

The main effort lies in preparing the digital twin of your product and the initial setup of materials and lighting. Once the scene is set, the system automatically generates the required 36 or 72 images, which significantly reduces the price per variant. We would be happy to create a package offer for your entire product range. Prices start at €450.

Do you also provide the frames as a ready-to-use HTML5 player?

No, we only provide the rendered individual frames, as the technical implementation into various shop and content management systems is highly specific to each website.