Kindra Sauna: Red Dot Design Award Visualisierungen

AusAir
3D Visualization

The Challenge, how do you win a design award for a product that doesn't physically exist yet?

We took on this challenge for the Kindra Sauna by AusAir. The goal was to create high-quality visual material for submission to the renowned Red Dot Design Award 2025.

Red Dot Ready: Full-CGI Staging for the Design Award

The Process: From CAD to an Australian Summer Dream

Since no prototype was available for a photoshoot, CGI (Computer Generated Imagery) was the only path to perfection. We took the engineering data and developed custom textures for the wood and heating elements with meticulous attention to detail.

Asset Efficiency

By accessing our internal asset library, we were able to depict the complex sauna heater efficiently and in true-to-life detail, saving both time and budget.

The Highlight: Full-CGI Environment

A product like a sauna sells through emotion. We created a complete Full-CGI outdoor shot: A sun-drenched Australian pool garden, built entirely in 3D.Plants, water reflections, lighting atmosphere—everything is digital but looks like a photo from a glossy magazine. This gave us absolute control over the "weather" and "sun position" to light the sauna perfectly.

Or Prefer Daytime?

Maximum Flexibility through AI Integration.

For us, a finished 3D rendering isn't a dead end—it's the perfect starting point. We view 3D product images as a foundation upon which we can seamlessly build using Artificial Intelligence (AI).

This AI-supported workflow gives you entirely new options down the line: We utilize the perfect perspective and geometry of the 3D rendering and let the AI reinterpret the mood, season, or environment.

  • A night shot becomes a day scene in seconds.
  • A summer campaign turns into a winter setting.

This happens without us having to time-consumingly relight the 3D scene, saving budget and making your content future-proof.

The Result

Photorealistic product images and lifestyle renderings that impress juries and customers alike. Visualizations that spark anticipation.

Services

  • High-End Product Rendering
  • Full-CGI Environment (Exterior)
  • Material & Texture Development
  • Award Visualization
Marlon Steinhage - Gründer colourweekly
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Marlon Steinhage | Founder of colourweekly