Mixed-CGI
CGI and photography combined.
The fusion of reality and 3D
mixedCGI combines photorealistic 3D renderings with real photos or stock images. We place your products into authentic environments. The result is product imagery that looks like traditional photography but is based entirely on CAD data. Designed for marketing and sales teams who need visual assets quickly and cost-effectively.
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What defines photorealistic Mixed-CGI
A 3D element only looks real if material surfaces, reflections, shadow gradients, and ambient light are perfectly matched to the original shot. This is built on a foundation of clean CAD data, consistent scaling, and the precise application of physical camera data (focal length, sensor properties) from the original image.
Mixed-CGI by colourweekly
Want the authenticity of a photo with the flexibility of 3D? With Mixed-CGI, you save time and money on complex sets and logistics. We integrate your products with pixel-perfect precision into real-world shots.
Logistics costs for shipping products worldwide to locations
photorealistic integration into real-world photography
CO2 emissions eliminated by removing transport requirements
Product staging in real-world scenes
colourweekly specializes in seamlessly bridging the gap between digital and physical worlds. Our team has mastered the art of integrating 3D objects, ensuring precise lighting alignment and delivering photorealistic results that showcase your products authentically.
➡️ Request a no-obligation quote for your Mixed-CGI project now
Your vision.
Our 3D expertise.
As your 3D agency in Cologne, we are excited to hear your ideas. We not only offer you technical expertise, but also an open ear for your vision. Contact us for a non-binding discussion — we look forward to getting to know you.
FAQ
With mixed CGI, we seamlessly integrate 100% digitally created 3D models into real photographs or filmed environments. Lighting, camera perspective, and shadows are matched so perfectly to the photo that the human eye cannot tell the difference.
If needed, we work closely with professional photographers, but we can also build perfectly on your existing stock material or previously captured backgrounds. The only important thing is that we know the exact environmental conditions so we can set the digital lighting accordingly.
The more metadata (focal length, sensor size, aperture) we have from the original photo, the faster and more accurately our camera matching works. If this EXIF data is unavailable, our 3D artists can mathematically reconstruct the perspective using specialized software by identifying vanishing points in the image.
Since the background is a static photo, we are limited to the camera perspective captured in that image. We can move, rotate, or adjust the color of your product within the frame, but the overall viewing angle of the room cannot be changed without using a new background image. However, we can use AI-generated environments to create additional backgrounds while maintaining consistent quality.
Absolutely, we regularly enhance royalty-free stock footage with custom products. It is an extremely efficient way to create high-quality lifestyle settings for campaigns without spending tens of thousands of euros on dedicated location shoots.