FOOH-Marketing Videos
Limitless 3D illusions.
Visual hook & feed-stopper
In flooded social media feeds, only one thing counts: standing out in the first two seconds. Integrating unexpected 3D elements into an everyday, real-world environment forces the brain to take notice.
Making the impossible possible
Huge products rolling through real city streets or machinery that assembles itself? We generate viral reach without the need to close real roads or build massive physical models.
Maximum cost efficiency
Spectacular real-world advertising stunts are logistically complex, expensive, and often require permits. In mixed reality, we replace this effort by perfectly compositing 3D content into real-world footage.
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Innovative brand image
Brands that merge 3D and reality position themselves as innovative, modern, and digital pioneers, whether in B2B mechanical engineering or the B2C lifestyle segment.
What makes a professional FOOH video stand out
The illusion only works if the human eye can't find a flaw. At colourweekly, we focus on the invisible technical details: our camera tracking transfers the natural shake of a handheld camera or drone precisely onto the 3D model. The lighting setup (HDRI) of the real environment is recreated exactly within the 3D scene, ensuring that reflections (e.g., on car paint or displays) and shadow gradients match the original footage 100%. It is only through these details that the original video and 3D rendering merge into a photorealistic whole.
Visuals for Web, Print, and Campaigns
digital workflow
successfully completed product projects
Our Production Process at colourweekly
• Concept & Location Scouting: Together, we develop the core viral idea. We find the right stock footage or film it on location for you ourselves.
• Tracking: Whether high-end with cinema cameras or in an authentic user-generated content (UGC) style with a smartphone, our 3D artists analyze the video and replicate the real camera movement (matchmoving).
• 3D Animation & Lighting: We integrate the 3D product model into the tracked scene. Light, shadows, and reflections are precisely matched to the real ambient light of the video footage.
• Compositing & Post-Production: In the final step, reality and CGI merge. Motion blur, color grading, and immersive sound design perfect the illusion.
Your vision.
Our 3D expertise.
As your 3D agency in Cologne, we are excited to hear your ideas. We not only offer you technical expertise, but also an open ear for your vision. Contact us for a non-binding discussion — we look forward to getting to know you.
Applications
FAQ
Using precise 3D camera tracking (matchmoving), we transfer even the slightest camera shake to the digital camera in 3D space. This ensures that CGI elements are anchored rock-solidly to the real environment and blend organically into the shot.
Absolutely, we can place products on buildings, have them hug skyscrapers, or roll them through shopping streets. The only limit is your imagination. All of this, of course, without the need for official permits or road closures required for real-life stunts.
Once we receive the actual video footage, 3D tracking, shadow matching, and compositing often take just a few days. For complex stunts involving interactions between 3D objects and real buildings, you should plan for a production time of one to two weeks.
FOOH marketing videos are perfect for highly dynamic platforms like TikTok, Instagram Reels, and YouTube Shorts. The visual "double-take effect" created when a giant product appears to fly through the real world drives exceptionally high engagement rates.
Yes. We combine the capabilities of modern AI with precise 3D visualizations to produce content more efficiently and creatively. In this process, AI is primarily used to optimize backgrounds, environments, animations, or creative scenarios. However, the actual product is always based on our true-to-life 3D models, ensuring that shape, proportions, materials, and details remain exactly as they are in reality. This allows us to create visually stunning content without compromising the authenticity of your product.
There are several ways to create the source material: you can provide your own video or image assets, we can use suitable stock footage, or we can produce the recordings ourselves. If desired, we can also organize a professional camera crew to film directly on location. Depending on your campaign goals, we seamlessly integrate our 3D models into any of these source materials—whether for authentic social media content or high-end advertising films.
FOOH stands for Faux-Out-Of-Home. We integrate oversized, photorealistic 3D products seamlessly into real-world public spaces using our mixed-reality workflow. The result is viral social media content that stops users in their tracks.
The price varies depending on the length of the clip and the complexity of the tracking (e.g., real-world objects in the foreground that need to be masked). After a quick look at your raw footage and storyboard, we can provide an accurate quote immediately. Pricing starts at €650.