From CAD Data to finished Product shots.
At colourweekly, we transform your CAD data into high-end, high-resolution isolated product images. Whether you have hundreds of color variants, different material finishes, or complex assemblies, we deliver finished product isolations of consistent quality — perfectly prepared for your online shop, PIM systems, marketplaces, and print catalogs.
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Material & Lighting
The 3D model is enhanced with custom materials such as metal, plastic, or textile: reflectivity, roughness, and texture determine how realistic the final isolated product image will look. A lighting setup is defined once and reused for all product or material variants, ensuring that all isolated images are rendered to the exact same standard.
Where Product Photography Reaches Its Limits.
A consistent brand image requires every product image to be identical in lighting, perspective, and color reproduction across hundreds of items and variants. Traditional photography clearly reaches its limits here. With our 3D pipeline, we provide you with photorealistic product images in record time.
Market Launch & Parallel Production
3D visualization saves time and money. No logistics, no studio rentals, no expensive props. Instead, you get predictable budgets and fast delivery times. This gives you more room for creativity and brings your products to market faster.
What makes us special
Photorealistic product cutouts don’t start with 3D rendering, but with the data foundation: Clean CAD data, correctly scaled dimensions, and a material concept determine the quality of all subsequent variations. Before the first image is generated, an automation process is implemented, a fixed assignment of camera angles, lighting setups, and backgrounds, that is applied identically to every product variant, ensuring that the entire product catalog appears seamless.
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Our production process at colourweekly
• Data preparation & CAD check: We take your CAD data (STEP, IGES, SolidWorks, etc.) and clean up the geometry. If no data is available, we model the product precisely based on spec sheets and reference photos.
• Material & lighting standardization: We define a fixed lighting setup (e.g., a digital studio light tent) that matches your corporate identity and store all material definitions.
• Automated variant pipeline: From the approved 3D scene, we automatically render all color, material, and feature variants.
• Quality check & system export: After a manual quality control and color correction process, we export the images in your desired formats, resolutions, and color spaces – ready for direct upload to your PIM or shop system.
➡️ Request a no-obligation quote for product isolation now
Your vision.
Our 3D expertise.
As your 3D agency in Cologne, we are excited to hear your ideas. We not only offer you technical expertise, but also an open ear for your vision. Contact us for a non-binding discussion — we look forward to getting to know you.
Benefits of product shots
E-commerce, Online Stores & Marketplaces
Pristine, high-resolution cutouts with perfect alpha channels and natural shadows. Your products will stand out clearly in search results and give your category pages a seamless, professional look.
Diverse collections (furniture / fashion / tech)
Whether it’s 50 types of wood, 200 fabric colors, or a variety of metal finishes: once set up, we can render every version with precise color accuracy at the touch of a button.
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FAQ
We generate photorealistic 3D cutouts in a fully automated, error-free process directly from CAD data, complete with perfect alpha channels—no manual photo editing required. The result is a pristine, 100% consistent image quality across your entire product range that photography simply cannot match.
We provide transparent PNG or TIFF files, or PSD files upon request. If needed, we can precisely adjust the resolution, color spaces (sRGB/CMYK), and naming conventions to match the import requirements of your PIM or shop system.
Yes, we can render alpha shadows upon request. This means the product's shadow is provided as a transparent layer, allowing the product to blend seamlessly into any white or colored shop background.
The cost advantage is greatest when dealing with many color and material variants, as the setup only needs to be created once. But it is also worthwhile for individual products, as the model created will be available in the future as a basis for 360° animations or AI-generated environments .
Yes, we deliver data with systematic naming and formatted according to your structural requirements. For large e-commerce clients, we build fully automated rendering pipelines that generate thousands of variants and prepare them seamlessly for PIM import.
That is exactly our workflow approach. The processed materials from our clipping path production serve as the perfect texture base, which we then highly optimize for WebAR models. This allows us to leverage a single initial data preparation process across multiple channels.
Absolutely, we work with standardized color spaces (Pantone, RAL, HEX) and define plastics or metals with physical precision in our 3D software. This allows us to eliminate color deviations that inevitably occur during photo shoots due to changing light or different camera sensors.
Once the base model is approved, our render servers take over. Hundreds or thousands of color variations are then automatically calculated and exported with guaranteed quality within just a few hours.